Marketing Acquisition Lead

We are looking for a Marketing Acquisition Lead to strengthen our team.

This proposal encompasses the development of a global strategy, team leadership, and result optimization. You will focus on ensuring steady growth of the client base and maximizing sales volumes through paid channels in key regions of Asia, Latin America, South Africa, and Europe. With us, you will gain freedom in decision-making, exciting challenges, and a highly skilled team of professionals who will support and generate ideas with you, implementing innovative approaches to achieve the best results.

You will:

• Provide dashboards and analytics for each online channel;
• Identify and deliver new opportunities and innovative campaigns/approaches;
• Lead the negotiations with a digital agency and continuously monitor their performance;
• Continuously monitor the quality of traffic;
• Monitor and incorporate industry trends and best practices into marketing and sales efforts;
• Collaborate with the Sales team to develop targeted campaigns and materials to support lead generation and customer retention.

What we expect from you:

• 3+ years of proven client acquisition digital marketing experience;
• Extensive proven experience working with paid traffic sources — Facebook, Google, Tik Tok;
• Experience working with both app (мust have) and web versions of the product;
• Experience in a fast-paced online business (such as e-commerce, online finance, or other online B2C company);
• Experience in managing a team of minimum 5e employees;
• Experience in working with budgets from 100k USD;
• Practical experience in user acquisition in Asia, LATAM, South Africa, and Europe markets;
• Good understanding of conversion funnel performance and its analysis;
• Experience with Google Analytics, AppsFlyer or other analytics tools;
• Proven analytical and quantitative skills, including a strong understanding of online marketing metrics;
• Strong proficiency in MS Excel;
• Advanced negotiation skills, the use of various «negotiating levers». Skills in bargaining in the direction of decreasing rates without losing the quality of traffic;
• Upper-Intermediate English level both verbal and written.

Will be a plus :

• Experience with SEO, Affiliate traffic, paid traffic sources;
• Experience in working with different tracking systems (Voluum, AppsFlyer, etc.)
• Experience of working with FinTech sphere;
• Experience in cooperation with remote/foreign employees.

What you can expect from us:

• Working for a dynamically growing company;
• Opportunity for professional and career growth;
• The ability to be close to the business and take part in making strategic decisions;
• Challenging, fast-moving, and unique tasks in the FinTech field with our product;
• Corporate equipment;
• Our processes are tailored to enable remote work and flexible work schedule;
• Paid sick leaves up to 10 days and annual leave 21 days;
• Feeling secure in your income despite the world’s turbulence;
• Friendly and goal-oriented working environment.